How to Measure ROI from AI Visibility in the Wine Industry
AI-driven search and conversational AI tools are reshaping how consumers discover and purchase wine. Wineries investing in AI visibility—the ability to be referenced and recommended by AI platforms—are positioning themselves ahead of the competition. But how do you measure the return on this investment?
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How AI Search Is Changing the Wine & Spirits Industry (And What Businesses Need to Do Now)
Imagine this: A customer asks ChatGPT, “What’s a great Napa Cabernet under $50?” or “Where can…
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